In reality, Plaintiffs claim, the products at issue are made exclusively for the outlets and are not of the same or similar quality as the retail products.

The tags, therefore, represent to consumers that the quality of the items offered in the outlet stores are identical to the quality of the items offered in its retail stores. According to Plaintiffs, by labeling the outlet store-products with tags that include suggested 'retail” reference prices, Defendant implies that the items are sold at Vineyard Vines's ‘retail’ stores at the reference points. In particular, Plaintiffs point to the fabric used in the outlet products, which they describe as lower quality than the fabric used in the products’ “retail” store counterparts. Yet despite their similarity in appearance and classification, the Plaintiffs allege that the company's outlet products are of distinctly lower quality.Īccording to the complaint, the difference in quality is evinced through the care tags. Plaintiffs-consumers who bought products in the company's outlet stores in New York and New Hampshire-argue that use the word “retail” in this way implies that the outlet stores offer exclusive products that are identical to those sold in the “retail” stores, and that products sold at VV outlet stores are of the same quality as those sold in its retail locations.

Īccording to the complaint, Vineyard Vines’s outlet stores use price tags that show a “Suggested Retail” price followed by “Our price.” Last week, Vineyard Vines ('VV') lost its motion to dismiss a consumer class action brought over the retailer's pricing practices.

Vineyard vines outlet